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Letter to a Tourist: Discover the Heart of Colombia

Dear Tourist,

We are thrilled to hear that you are looking for an exciting and vibrant tourist destination to visit, and we are here to tell you about one of the most beautiful and fascinating places in Colombia: Valle del Cauca.

With a total area of 21,195 KM2, representing 1.5% of the national territory, Valle del Cauca is a place where energy, culture, and joy converge. Its varied climatic features, rich cultural traditions, and stunning natural landscapes make it a destination for those seeking an authentic and memorable experience.

You can visit us at any time of the year, but we recommend the second half of the year to enjoy the refreshing winds of the mountain ranges. Don’t miss our typical culinary delights such as sancocho de gallina, pandebono, arroz atollado, and lulada, among others.

The richness of the 42 municipalities in Valle del Cauca allows us to enjoy diverse climates and fascinating activities. Here are a few highlights:

  • Sevilla, the ‘Coffee Capital of Colombia,’ is the perfect place to enjoy the best coffee and appreciate the beautiful balconies and colonial architecture. It is one of the magical towns of the Valley.
  • If you enjoy water sports, you must visit Lago Calima. Its strong and constant winds, the fastest in Latin America, make this region the third-best lake in the world for learning and practicing water sports.
  • In the village of El Danubio in the municipality of Dagua, you will find the Anchicayá Canyon. This less-explored destination captivates with its main river and its seven crystal-clear water pools. This natural gem, at 232 meters above sea level, is perfect for nature lovers, hikers, and those who enjoy the sound of water and bird songs.
  • This region is home to some of the most vibrant and lively cities in Colombia, including Santiago de Cali. Visitors fall in love with our streets, which are the stage for a unique blend of cultures and traditions that intertwine in a symphony of rhythms, colors, and the flavors of typical dishes. Don’t forget to enjoy the vibrant rhythms and 100% Cali-style gatherings where salsa shines with its joy, turning nights into unforgettable encounters.

All these attractions position us as a preferred destination. In 2022, our region welcomed 6.2 million tourists, generating over $7 billion in revenue for the entire tourism sector, according to the Governor’s Office.

“We are a premier tourist destination. During 2022, we welcomed 6.2 million tourists to our Invincible Valley, generating over $7 billion in revenue for the entire tourism sector. Additionally, we achieved an average hotel occupancy rate of over 50% throughout the year,”

Said Governor Clara Luz Roldán González.

According to the Valle del Cauca Tourism Information System (SITUR), the tourism sector in the department generated 16,843 formal jobs and recorded a 22% increase compared to 2021.

Valle del Cauca invites you to see its vast sugarcane fields dance, enjoy its 7,000 km of road networks connecting with the coffee region, southwestern Colombia, and the Pacific, witness the success of its over 200 multinational companies, and have an unforgettable time with its cheerful 4.4 million inhabitants.

Our Valle del Cauca is more than a destination; it is a state of mind.

We look forward to welcoming you!

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