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The Path to Hybrid Events

Colombia has entered a new phase of reactivating the country’s productive activities. Gradually, we will see more sectors of the economy join this effort. The Meetings and Events Industry, for its part, continues to adapt to the dynamics of this environment by relying on virtual platforms, while paving the way towards hybrid events.

In the near future, these hybrid events will represent an excellent option for organizations needing to meet in this ‘new normal.’ The possibilities offered by this new format are highly favorable. For example, content can reach a much wider audience, and exhibitors’ brands will gain greater visibility.

However, this environment demands greater responsibilities, requiring an expert ally to add value to the experience of organizers, exhibitors, and participants. During these months, the Centro Eventos Valle del Pacífico – CEVP (operated by Grupo Heroica) has prepared to meet this demand with a portfolio of services focused on virtual and hybrid events.

The venue has also implemented service and biosecurity protocols aimed at organizers, visitors, suppliers, and collaborators, all with the aim of contributing responsibly to this phase of economic reactivation in the country.

Our invitation is to build together this enabling the reactivation of an industry that contributes to the economic and social development of Valle del Cauca.

The CEVP team will be delighted to handle your requests and help you realize your next event.

Grupo Heroica’s Commitment to the Pacific

In 2019, the events and attendees at the Centro de Eventos Valle del Pacífico experienced significant growth compared to previous years. We hosted a total of 105 events and received 12,000 participants, an increase of 94% and 187%, respectively. These figures represent a dynamic impact on the region’s economy.

Behind this success is a team committed to the economic and social development of Valle del Cauca and a working philosophy from our operator, Grupo Heroica. A work standard based on excellence, trust, and sustainability—three important pillars that have allowed us to achieve client satisfaction in the events we host.

Despite the extraordinary circumstances, this working philosophy remains intact. Our team, working from home, is ready to assist you in planning your next virtual or hybrid event.

Grupo Heroica’s commitment is, and will continue to be, to enhance the Meetings and Events Industry as a vital segment for the economy and the Colombian Pacific.

We work to design a biosecure environment that prioritizes everyone’s health, and we look forward to welcoming you soon to the home of events that make history.

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